The customer buying decision process is rarely linear. Prospecting, preparation, approach, presentation, handling objections, closing, and followup. Describe the stages in the personal selling process. Selling process is a complete cycle which starts from identifying the customers to closing the deal with them. The process of selling involves the following steps. A sales process is a set of repeatable steps that a sales person takes to take a prospective buyer from the early stage of awareness to a closed sale. During this stage of the sales cycle, you will vet the client as much as possible. Second, it unifies all quest lines of business to one language. This is the first and the most basic step in the selling process.
There are several stages involved in the process and a salesman has to understand all the stages in the process to make the process more effective. Customers typically dont start at point a and move through each subsequent step of the buyers journey until they reach the finish line. Doc chapter 16 personal selling and sales promotion ejat. The personal selling process consists of six stages. Pre approach is an important stage in the sales process that means gathering and analyzing all important information about prospect before engaging him or her in the selling process. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn or brush up on their own selling skills. The selling cycle breaks down neatly into six steps. Discussion of the principles of personal selling marketing. Descriptions of the options available to those seeking a career in sales. Personal selling approaches and process free download as powerpoint presentation. It is more relevant is b2b business sales where the sales cycle is not short and might take a longer duration to close. The personal selling process consists of a series of steps.
This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products. Pre approach during the pre approach or research stage, the salesperson is seeking information on the key decision makers, company business practices, current suppliers, and other information that will be helpful in the sales process. Steps in the personal selling process in the preapproach stage, the salesperson sets call objectives and the best approach the personal selling process steps in the personal selling process approach is the process where the salesperson meets and greets the buyer and gets the relationship off to a good start, and involves the salespersons. This consists of customer research, goal planning, scheduling an appointment and any other tasks necessary to prepare for the sales presentation. Personal selling or salesmanship itself is a process. Hypotheses 1 nigerian insurance companies do not use personal selling to reach their clients. Steps in the personal selling process in the pre approach. At the same time, the number of people involved in b2b solutions purchases has climbed from an average of 5. Evolution of personal selling as we begin the 21 st century, selling continues to develop, becoming more professional and more relational industrial revolution postindustrial revolution war and depression modern era 1800s 1900s 2000s selling function became more. So a salesman must have the ability to convince the customers so that an interest may be created in the mind of the customers to use that product. Discuss why prospecting can be a challenging task for a salesperson. Outlining 10 steps in the personal selling processfrom prospecting for new business to closing a dealthis guide explains the art of the sale.
First, its a realistic, detailed and customerfocused approach that allows you to be yourself while having a conversation with the customer. Doc chapter 16 personal selling and sales promotion. Each stage of the process should be undertaken by the salesperson with utmost care. During this stage, the sales representative looks at any information that he may have about the customer. Chris john lim don marco luy patrick edrozo matthew abas krishna loquinte bella militante 2. Integrity selling selling solutions and training for. The preapproach is the second step in the personal selling process. Today it may take place face to face, over the telephone or even through interactive computer links. Integrity selling selling solutions and training for your. Main steps in the personal selling process the marketing. Selling process definition, example, steps, process. The preapproach stage occurs prior to meeting the customer for the first time and extends the qualification of leads procedure. Approaches to personal selling linkedin slideshare. In b2c the selling process may be transient and shorter.
In personal selling second edition, the authors outline the 10 key steps in the selling process that. The preapproach stage occurs prior to meeting the customer for the first time and. Personal selling 99 lesson 22 personal selling when you want to buy something you usually go to a concerned shop and purchase it from there. This stage includes finding potential customers to approach to. Personal selling requires persuasion on the part of the seller to the prospective customers to buy the product. Preapproach is the second step of the selling process. Hard selling involves getting someone to buy a product even though he doesnt want or need it. Browse the definition and meaning of more terms similar to pre approach. Prospecting and qualifying are the first steps the personal selling process. The nest step in the personal selling process is called the preapproach.
Pre approach is an important phase in the sales procedure that means gathering and analyzing all important information about the prospect before appealing a person in the selling process. Words and statements of sales person furnish a stimulus if they are well planned and hit the nail on the head. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Personal selling can take place in all of the following situations except. They may enter early at the top or middle of the funnel or join late in the. The stage where the salesperson collects information about the potential customers and understands them before making the sales call is called pre approach. Oct 09, 2012 strategic customer sales planning the pre approach presentation by. Preapproach is an important stage in the sales process that means gathering and analyzing all important information about prospect before engaging him or her in the selling process. Preapproach definition in the cambridge english dictionary. Approachrefers to the stage when the salesperson initially meets with the customer. Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made. This article will cover the typical seven steps or stages in that process, but remember that not every sale or customer interaction will follow the same path. You can use lucidchart to customize your sales cycle stages according to the services.
Table 2 stages and objectives of the personal selling process. But, sometimes you find people bring certain goods or products and make them available to you at your place. Approach search for and qualify prospects start of the selling process. Mar 01, 2012 evolution of personal selling as we begin the 21 st century, selling continues to develop, becoming more professional and more relational industrial revolution postindustrial revolution war and depression modern era 1800s 1900s 2000s selling function became more structured peddlers selling door to door. How to market at each stage of the buying decision process. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Best described as scare the prospect into buying, the hard sell approach is what gives salespeople a bad reputation. The sevenstep selling process refers to the sequence of steps salespeople follow each time they make a sale. The stages in personal selling are briefly explained below. A sales cycle is a series of events or phases that occur during the selling of a product or service. At this time, the sales representative prepares for the first contact with the potential customer. The implication of personal selling strategies in motivation. The salesperson should try to find as much available information about the view and a persons needs as possible before communicating with the potential client.
If you perform each step correctly, the last step getting referrals leads you back to the first making contacts for new prospects. Personal selling can adjust the manner in which facts are communicated and can consider factors such as culture and behaviour in the approach. Understand the importance of gathering and studying precall information. Personal selling is also known as facetoface selling in which one person who is the salesman tries to convince the customer in buying a product. Strategic customer sales planning the preapproach presentation by. Prospecting and preapproach learning objectives explain strategic prospecting. Preapproach during the preapproach or research stage, the salesperson is seeking information on the key decision makers, company business practices, current suppliers, and other information that will be helpful in the sales process. For example, you find persons selling vegetables or rice by carrying the same in a. The integrity selling model provides value and enthusiasm for the following reasons. Each step of the process has salesrelated issues, skills. Summary of major selling issues careful planning of the sales call is essential to success in selling planning builds selfconfidence, develops an atmosphere of goodwill, creates professionalism, and increases sales sales call planning have a sales call objective that is smart. Pp2a stages and objectives of the personal selling process 1.
The process of personal selling 6 steps your article library. Research is useful in planning the right sales presentation. Each of these steps is equally valuable and plays a critical role in building a successful career in sales. It uses structured questions and statements, which act as stimuli for the customer and sales person get the desired response in their favor. The descriptivepurposive method of research was used. The second step in the selling process is preapproach.
This process may be initiated in the contact stage of the sales cycle, but the majority of qualifying usually happens during the first sales meeting or appointment. The power of selling is the perfect textbook to teach students about the proven process of selling. While there are numerous angles to approach upselling, many salespeople simply do it wrong. It can be having somebody buy what you sell, then 90 days down the road, offer them additional warranties or maintenance. The management dictionary covers over 7000 business concepts from 6 categories. The salesperson should try to obtain as much available information about the prospect and his or her needs as possible before contacting the potential client. An evolution from the industrial economy to the information. However, some selling approaches work better than others. The first step in selling process in which potential customers are identified by the salesperson is called prospecting. Preapproachrefers to the process of preparing for the presentation. Jun 25, 2019 best described as scare the prospect into buying, the hard sell approach is what gives salespeople a bad reputation. The seven steps of the personal selling process bizfluent.
The selling process is the series of steps followed by a salesperson while selling a product. During which step of the personal selling process would you most likely address reservations that a buyer might have. The process gives you the power to successfully sell almost anything. Personal selling is a facetoface selling technique by which a salesperson uses his or her interpersonal. The preapproach involves preparation for the sales presentation. Sellingchapter 7 2 learning objective after studying this chapter, you should be able. As you learned in chapter 3 the power of building relationships. The evolution of personal selling 1950 to present is describe as under. One way analysis of variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming. This preparation involves research about the potential customers, such as market research. The 8 step personal selling process personal selling is the most expensive form of advertising and to be effective one should use a step by step process to gain the most benefit. Instead, customers move into the purchase funnel different phrases. Initially there were four approaches which were being practiced but later one more approach came into practice.
Putting adaptive selling to work, the sales process is adaptive, which means that each situation may be different and salespeople have to adapt and understand what is important to each customer and where each is in the buying process. Personal selling, the process of persontoperson communication between a salesperson and a prospective customer, is an ageold art. The first step of the selling process, prospecting and qualifying, involves searching for potential customers and deciding whether they have the ability and desire to. The preapproach planning your sales call and presentation. Each step of the process has salesrelated issues, skills, and training needs, as well as marketing solutions to improve each discrete step. It uses structured questions and statements, which act as stimuli for the customer and sales person get.
Prospecting and pre approach learning objectives explain strategic prospecting. Also known as the pre approach stage the stage right after prospecting and just before the approach stage. As soon as the salesman is equipped with a list of prospective buyers or potential customers for the purpose of approaching them i. This stage will save you time and resources, since you should only be pitching to qualified leads. The preapproach stage of the personal selling process is. Gather information and decide how to approach the prospect. Prospecting, preapproach, approach, demonstration, handling objection,closing and feedback. Jan 22, 2018 select the best approach to meet the customer.
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